AI fashion photography will be dominated by AI within a few years
AI fashion photography: Who knew creating brand assets for your fashion label would be quick and easy? I saw a video on YouTube that used tools like Kling, AI’s model generator. So, I thought I would use my t-shirt brand to demonstrate how this AI technology works.
Fashion photography is changing fast. With the assistance of AI, fashion brands can now create campaigns and professional photoshoots that are more affordable and accessible than ever. This is groundbreaking and promises to reshape the fashion photography industry forever.
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See my article on how AI will disrupt the creative industry. AI is only in its infancy and will only improve. Look what you can generate already, so imagine how professional the look could be for your fashion brand within the next few years.
Creating the assets is as simple as 1, 2, 3
Using AI software, you take your design, generate it onto an AI-generated model, and then animate that model into a video. The demonstration below was generated by AI in minutes using free AI software. The resolution is low quality, but it would be better with a subscription.
Step 1: Design your Brand or use an existing one.
Step 2: Use AI to create your fashion model, then add your brand.
Step 3: Use AI to generate a video of your model wearing your brand.
Revolutionising fashion branding with AI-generated models
With AI-generated models, fashion brands can now create stunning visuals without the traditional constraints of photoshoots. The process is simple: upload a design, select a virtual model, and customise every detail—from poses and facial features to lighting and backgrounds.
Fashion brands can generate high-quality images and promotional videos in hours without needing physical prototypes or hiring a team. Video generation is the next step in the brand evolution.
AI fashion photography is more than just a technological novelty
The future of AI fashion photography will offer tangible benefits that are set to transform the fashion industry:
- Speed and Simplicity:
What used to take weeks can now be done in hours. Brands can quickly visualise and refine their ideas, streamlining the creative process. - Cost Savings:
AI tools significantly reduce campaign costs by eliminating the need for physical models, photographers, and studios. This makes high-quality visuals accessible even for small brands. Perfect for social media. - Creative Freedom:
Virtual models allow endless experimentation. Brands can test different designs, poses, and settings without the limitations of physical resources. - Inclusivity by Design:
AI makes representing diverse body types, skin tones, and styles easier. This fosters inclusivity in fashion, helping consumers see themselves in the products. - Sustainability:
With no need for physical samples or travel, AI-generated campaigns reduce waste and carbon footprints, supporting a more sustainable fashion industry.
As transformative as AI fashion photography is, it does come with challenges
Some worry that these tools could perpetuate unrealistic beauty standards, given the ability to create “perfect” virtual models. I have written an article on “How AI is redefining authenticity”. Others question how this shift will impact traditional roles in the industry, such as human models and photographers.
Balancing innovation with authenticity will be key as the technology evolves.
AI fashion photography is not just a trend, it represent a fundamental shift in fashion branding
Imagine a world where small businesses can compete with global brands by creating professional campaigns on a budget. Picture a designer testing dozens of ideas in a single day or a brand launching an inclusive campaign that resonates with audiences worldwide.
This is the promise of AI in fashion branding: speed, creativity, and inclusivity at a fraction of the cost. As this technology becomes more mainstream, it’s clear that the industry will never be the same.
The question isn’t whether AI will shape the future of fashion, it’s how quickly the industry will embrace the change.
