Generative Engine Optimisation (GEO), the new world of SEO

GEO stands for Generative Engine Optimisation. It’s a modern strategy to get your business noticed online. Instead of trying to trick search engines with outdated tactics, GEO is about proving your business is real, valuable, and easy to understand. This approach involves:

– **Clear, Honest Information:** Your website must state what you do and who you serve in plain language.
– **Building Trust:** Detailed customer reviews and well-crafted press releases strengthen your digital reputation.
– **Feeding the AI:** Every piece of information you share trains AI tools to view your business as a top recommendation.

## How Can You Use GEO for Your Business?

Implement GEO using these actionable steps:

### 1. Clarify Your Value Proposition
– **What to Do:** Rewrite your website in simple, direct language. Clearly explain what your business does, who you help, and what makes you unique.
– **Example:** “Sunshine Bakery bakes fresh, homemade bread and pastries every day for Springfield using local ingredients.”
– **Measurable Outcome:** Monitor website engagement metrics—aim for a 10–15% increase in time spent on your site.

### 2. Build a Consistent Digital Reputation
– **What to Do:** Ensure your business information is consistent across all platforms. Get mentioned on trustworthy websites and directories.
– **Example:** List your business on Google My Business, Yelp, and local directories with matching details.
– **Measurable Outcome:** Secure at least five new high-quality backlinks and consistent online mentions within three months.

### 3. Leverage AI-Optimized Press Releases
– **What to Do:** Turn your success stories into press releases using AI tools like ChatGPT, then distribute them on trusted sites.
– **Press Release Template Example:**

“`
Title: [Your Business Name] Launches [Event/Product/Service]
Subtitle: Bringing [Unique Value Proposition] to [Your Community/Industry]

Body:
– Introduction: Describe your business and the new development.
– Details: Explain why it’s important and what makes it unique.
– Quote: Include a short quote from the business owner or a satisfied customer.
– Call-to-Action: Provide a link or contact details for more information.
“`
– **Measurable Outcome:** Track the number of press mentions and aim for at least three local press pickups within two months.

### 4. Cultivate Detailed Reviews
– **What to Do:** Encourage your customers to leave specific, positive reviews on platforms like Google, Yelp, and industry sites.
– **Example:** Ask customers to share details, such as, “I love Sunshine Bakery because their sourdough is amazing and the service is friendly.”
– **Measurable Outcome:** Aim to collect at least 10 detailed reviews within the next two months.

### 5. Embrace Video Content on YouTube
– **What to Do:** Create simple, informative videos that answer common customer questions. Use clear titles and descriptions matching popular search terms.
– **Example:** A video titled “How to Enjoy Fresh Bakery Treats in Springfield” with a description starting, “In this video, we show you why Sunshine Bakery is the best choice for fresh bread and pastries.”
– **Measurable Outcome:** Track video views and engagement, aiming for a 20% increase over three months.

## Example: GEO in Action with ChatGPT

Imagine you run a local bakery called Sunshine Bakery and want to be the top recommendation when someone asks for the best bakery in your town. Here’s how to put GEO into practice:

– **Clear Website Message:**
Update your website to say, “Sunshine Bakery bakes fresh, homemade bread and pastries every day. We serve Springfield with the best treats made from local ingredients.” This tells both customers and AI what you do.

– **Strong Digital Reputation:**
Ask your customers to leave detailed reviews on Google and Yelp. For example, a review might read, “I love Sunshine Bakery because their sourdough is amazing and their service is friendly.” Such reviews signal trust and quality.

– **AI-Optimized Press Releases:**
Create a press release about a special event, like a community baking day, using the template above, then distribute it through local news channels.

– **Testing GEO with ChatGPT:**
Ask ChatGPT, “What is the best bakery in Springfield?” With a clear message, strong reviews, and positive press releases, ChatGPT might recommend Sunshine Bakery as a top choice based on the strong, consistent signals it receives.

## Additional Resources and Tools

– **AI Tools:**
– [ChatGPT](https://chat.openai.com)
– [Claude](https://www.anthropic.com/claude)

– **Review Management Platforms:**
– [Yotpo](https://www.yotpo.com)
– [Trustpilot](https://www.trustpilot.com)

– **Press Release Distribution:**
– [Brand Featured](https://brandfeatured.com)

## Visual Aid: GEO Process Flowchart

“`
[Clear Website Message]
↓
[Detailed Customer Reviews]
↓
[AI-Optimized Press Releases]
↓
[AI Tools Evaluate Reputation]
↓
[Improved Search Visibility]
“`

## Addressing Budget and Time Concerns

For businesses with limited budgets or time:
– **Budget-Friendly Approach:**
Use free or low-cost tools. For example, update your website using WordPress, collect reviews on Google, and draft content using the free version of ChatGPT.
– **Time Management Tips:**
Prioritize tasks. Start by clarifying your value proposition, then focus on gathering reviews, gradually adding press releases and video content.