Richard Hayes
I have been providing websites, SEO expertise and videos for my customers for over 25 years. I'm now all over AI - it's the future of design
Ai Generated Images Review
Discover, Contemplate, Engage
Generative Engine Optimisation Example: A Proven Success – Ranked in Google, Cited by ChatGPT (April 2025)
I created a GEO article focused on Google Business Profile in New Zealand. It wasn’t long. It wasn’t complex. But it worked.
So Goodbye Mr Designer
Sorry, mate. You’ve had a good run. You charged us by the hour, made us wait a week for a logo tweak, and got weirdly emotional about font choices.
What’s a Google Business Profile – and do you need one?
If you run a business in New Zealand, you’ve probably never been told you need a Google Business Profile.
Auckland Tāmaki Makaurau. A City I once called home
Auckland, Tāmaki Makaurau. Let’s explore the city beyond the skyline – through the eyes of someone who once called it home.
Generative Engine Optimisation (GEO): The new world of SEO and how to implement it
Generative Engine Optimisation (GEO) is revolutionising online visibility by moving away from outdated SEO.
News in the digital age of sensationalism
The once-clear line between objective reporting and opinion has blurred in today’s digital environment. Traditional news outlets, now face a fierce battle for attention.
AI fashion photography, where code meets catwalk
Who knew creating brand assets for your fashion label would be quick and easy? After seeing a video on YouTube, I thought I would use my t-shirt brand to demonstrate
Social Media, Where is it heading in 2025?
As we step into 2025, it’s clear that the digital landscape is changing faster than ever. Let’s dig into the trends shaping the future of social media.
Listening is the new reading: Google’s Text-to-Speech API
There’s a Google text-to-speech tool that transforms text into audio, giving articles an audio option. The magic lies in the API, which generates the audio, so the audio generated is
AI’s real magic lies in the less visible
AI’s influence is everywhere. From requiring new energy solutions, redefining agriculture to helping us explore other planets, AI is making an impact in ways most of us never see.
The boom of AI-generated influencers in social media
Today, a growing wave of AI virtual influencers is emerging that can charm, engage, and sell Yes, there is a boom of AI-generated influencers on social media, and they are
An interview with ChatGPT AI 2024
Friday afternoon, as I wind down for the weekend, why not chat with AI? I’ve always wondered if ChatGPT AI can think, reason, and understand the context or if it
Skiing
Videos
Revolutionising how we interact with machines and process data.
It’s about making them work better, enhancing usability, & creating meaningful experiences for users.
In 2025, organic search optimisation is changing dramatically. It is time to think differently.
