Sorry, mate. You’ve had a good run. You charged us by the hour, made us wait a week for a logo tweak, and got weirdly emotional about font choices. But there’s a new tool in town, and it doesn’t need coffee breaks or inspiration boards.
Introducing the new image generation tool from ChatGPT 4o – where your visual ideas go from “just a thought” to “here you go” in seconds. It’s fast, intuitive, and yes – interactive. No need to email back and forth. No “design rounds.” Just type what you want, and watch it appear.
ChatGPT has just changed the game
Let’s not beat around the AI-generated bush – this new image generation tool is a game changer. It’s not just about spitting out pretty pictures anymore. We’re talking real creative control. Want to edit something? Done. Need the text to match your product name? Easy. Want five variations with slightly more splash and a bolder font? It’ll have them ready before your designer finishes their oat flat white.
You can define the vibe, control the lighting, and direct the scene like you’re running a photo shoot, without ever leaving your browser. This isn’t just AI art – it’s brand creation, product development, content strategy, and design mockup, all rolled into one.
So you would like a new brand, how about this?
Let’s say you’ve got an idea for a clean, eco-friendly skincare brand. You want something fresh, something minimal, something that makes people believe your product was hand-poured by forest nymphs in a bamboo grove.
Well, guess what? Here’s four logos, packaging – bottles, soap, towel. A full product shoot, in front of a waterfall. And yes, your entire brand just got born in a single afternoon.
No Agency. No Photoshoot. No Problem
What started as a single product concept, a bold, vibrant can of REACH Energy – quickly turned into a fully-fledged summer campaign using AI tools. Within hours, we generated the product packaging, a supermodel photoshoot on the beach, lifestyle placements in the sand, and even created multiple angles for marketing. No big agency. No location shoot. No crew. Just vision and prompts. The final cherry on top? A 10-second video ad created in Sora.
Want a Canary in a Cage? Why Not?
Need something weirdly specific? Say… a canary in a cage at sunset? Easy. Want it photorealistic? Anime? Toy model? Cyberpunk? You got it. This isn’t just image generation – it’s creative shapeshifting. The same idea can be reimagined across styles, moods, and formats in seconds. We went from Renaissance oil painting to Pop Art to Pixar-style 3D like it was nothing. Want it as a product shot in Lake Como? No problem. Want it from the canary’s perspective?
Go for it. The real magic here isn’t just in making images – it’s in making any version of the idea you can think of… and a few you haven’t yet.
Is it me or have I just put myself out of a job?
Turns out, with the right tools and a bit of direction, you can build brands, mockups, and campaigns in the time it used to take to schedule a meeting. But here’s the twist: it doesn’t make creativity less valuable – it just makes it faster, funnier, and a lot more accessible. After all even with using this tool I still had to come up with the vision (phew).
And if that means I’m out of a job? Well… at least I designed my own exit.
